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By November 28, 2018June 30th, 2020News


Industry pioneer Don Elkington of Coast Spas chooses successor for rising Hot Tub and Swim Spa Brand.

COAST SPAS HOLDINGS is pleased to announce the appointment of Patricia Diamente as President and Chief Executive Officer, to succeed Don Elkington, the Founder and CEO of Coast Spas®. Don remains very active with Coast Spas Holdings as Chairman of the Board. Mr Elkington continues to support the Hot Tub Industry as Vice-Chair of the International Hot Tub Association (IHTA).

Mr. Elkington created Coast Spas over 22 years ago. His vision after many previous years in the retail side of the industry, was to create the “World’s Best Built Spas®” and become the leading innovator of high-end hot tubs and change the market. One of the many examples of innovation is Coast Spas’ patented world’s only vanishing/infinity edge portable hot tubs and swim spas design that continues to evolve year after year. Coast was the first manufacturer to offer many of today’s standard spa features like underwater lighting prisms, laminar rope jets, tri-lever jets, stereos in spas, to name a few.  Many of these are now commonplace on modern spas and the direct result of Don’s passion and determination to revolutionize the industry.

Elkington: “after an extensive 15 month recruiting process, I’m pleased to announce that the Board of Directors and I have selected a strong leader to take the reins and continue Coast Spas’ vision and strategy of providing world leading quality products and innovation. Patricia’s track record is exactly what we need as we enter the next phase for Coast, which I am confident will be even more impactful and exciting than our last. I look forward to working with Patricia as she transitions into her new role.”

Diamente is a highly experienced, successful and capable business leader with a proven track record of driving growth, innovation and strategic partnership alliances in small, medium and large organizations. Patricia brings a diversified background of product branding experience, retail/wholesale/showroom marketing and management, manufacturing and supply chain in closely related industries.

About Coast Spas

The Coast Spas Group was founded in 1996 and over these past twenty-two years, Coast has developed a reputation for being the product innovation leader in the hot tub industry as Coast continues to push the boundaries of hot tub design every year. The introduction of the infinity-edge portable hot tub represented a major milestone for Coast and permanently changed the industry’s view of what’s possible in hot tub and swim spa design. Coast’s management team lead by Jatinder Sidhu, Chief Operating Officer works tirelessly to make that vision a reality. Today, Coast offers six distinct product lines, from Patio Series hot tubs to their new 20+ foot long swim spa, and from its manufacturing facility in Langley, BC, distributes to a truly International Dealer network in more than 40 Countries. Coast Spas are certified to the newest ISO 9001:2015 Quality Management System, unique in the industry and reflective of Coast’s commitment to quality and continuous improvement.